First, stop thinking of beer as a commodity. It’s not toilet paper, or screws, or an all-you-can-eat buffet. Stop thinking of beer in terms of the bland, yellow, fizzy beverages foisted on the American public by huge brewing conglomerates.
Beer is a food. It is made from grain (almost always barley), hops, yeast, and water. Except for the hops, and if the grain was milled into flour instead of malted for brewing, you’d have a basic bread recipe. When is bread best? As fresh as possible. It is just as true for beer. To stretch the beer as bread analogy a little further, industrial-brewed American light lagers are the beer equivalent of Wonder Bread. Don’t you want a nice, hearty loaf?
And here goes the 10 ways. Awesome.