Tuesday, March 11, 2008

Sample the Beer Before You Buy It

Washington lawmakers have approved a pilot program that will allow beer and wine tasting in 30 grocery stores statewide in an effort to market local products.

The one-year program, strongly supported by the state's microbrewery and wine industries, allows shoppers to sample as much as 4 ounces of beer or wine. Supporters say it allows small wineries or breweries with no marketing budget to get their products out to the public.

1 comment:

Jesse said...

i endorse this. my favorite in-store tastings come from mexico in colombia. in huatulco, a girl of about nine years had me sample 13 flavors of mezcal before i broke down and bought a bottle. in medellí, i was served whisky or rum by a model every time i entered the booze aisle of the superstores EXITO or CARREFOUR.