Washington lawmakers have approved a pilot program that will allow beer and wine tasting in 30 grocery stores statewide in an effort to market local products.
The one-year program, strongly supported by the state's microbrewery and wine industries, allows shoppers to sample as much as 4 ounces of beer or wine. Supporters say it allows small wineries or breweries with no marketing budget to get their products out to the public. (AP)
Subscribe to:
Post Comments (Atom)
1 comment:
i endorse this. my favorite in-store tastings come from mexico in colombia. in huatulco, a girl of about nine years had me sample 13 flavors of mezcal before i broke down and bought a bottle. in medellí, i was served whisky or rum by a model every time i entered the booze aisle of the superstores EXITO or CARREFOUR.
Post a Comment